EffectiveUI
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building the
human experience

Technology is transforming the human experience. From the desktop to the tablet and every device in between, we aren’t just designing and engineering for functionality anymore; we’re creating the next generation of technology tools for humanity.

EffectiveUI solves complex business problems by helping companies design and develop effective digital products. We’re experts who take a human-centered approach as we build interfaces that connect people to what matters most.

services

What business problem are you trying to solve? Do you need to bring a new digital product to market? Do you have current digital touch points that are frustrating for your customers or employees? Is your digital presence disparate or inconsistent? We help you understand, design, build and integrate the digital solutions that will exceed the expectations of your customers and employees.

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    Strategic Services

    To facilitate customer engagement, we must first understand the current situation within your organization and the needs of your stakeholders. We analyze the competitive landscape and today’s business climate to create tangible metrics in which to measure our collective success. Everyone at EffectiveUI who touches your project thinks about your business strategically. It’s the only way to create effective human-centered interactions and solve your toughest business problems.

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    Customer Insight

    Turning the corner from strategy to real solutions requires a true understanding of your customers. What are their needs as they relate to your product or service? What are their pain points? What are their goals? We leverage both qualitative and quantitative customer research methods to intelligently inform the products and services we create.

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    Experience Design

    A digital interaction is at its best when designed and developed by the industry’s brightest. Our team of experts creates engagement through human-centered design approaches and narratives that are intuitive and compelling, making technology more consumable.

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    Technology Services

    We don’t just build software. We engineer solutions that make a difference in people’s lives while accomplishing fundamental business goals. With full-stack technology capabilities, we can build smarter workflows, innovative software solutions and mission-critical system integration. Whatever your company’s technological vision, our expansive suite of solutions can help actualize it.

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    Program Management

    At every project launch, our team determines the necessary approach to accomplish your project’s objectives all while being keenly aware of what’s essential to mitigating risk. Flexible and responsive, our program management team is involved in every phase of a project, steering budgets, company vision and business goals through to completion.

Working with us means entering into a partnership. We collaborate with you to define opportunities as our team examines how people are currently interacting with your business. We vet those findings and merge your business goals with customer needs through actionable design and expert development. Our finger is constantly on the pulse of our partnership, keeping everything on track and key stakeholders in the loop. We understand that building customer-centered tools requires a great team, a proven collaborative methodology and keen attention to your customer and business objectives.

our work

Our case studies are our clients’ best success stories. Here you can see just how groundbreaking our human-centered approach to designing and building software products and services can be.

thought leadership

Our team members are sought after for their thought-leadership, educating their peers on the latest technologies and design practices. Many are published, and we’re incredibly proud they’re helping to advance our user experience practice.

Why Your App Should
Never Be Done
November 15, 2012

Presented at Forrester’s CX Forum West, this session explores how FedEx is building the industry’s most intuitive Web-to-print solution using an outside-in approach.

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We love to share. Our entire organization is hyper-focused on helping your company succeed, and we know your long-term success depends on your ability to take our practices and make them a core part of how your own teams deliver. Take advantage of the knowledge we have gained with delivering more than 300 successful digital products by engaging with our team.

about us

We are a collection of thinkers, doers, leaders and creators.

EffectiveUI User Experience Agency

Although each one of us brings different skill sets to the table, we’re part of one integrated organization that understands the true value of collaboration. Everyone who works here is a strategic innovator in his or her own right. Every team member embraces the challenge of taking the technology experience to a whole new level for your business. Because when your customer can better interact with your business in the digital space, the more likely it is you will achieve your business goals and increase customer satisfaction.